Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

Update: 2021-08-12

Description

Ali Hanyaloglu, Product Marketing Director at Akeneo joins us to discuss all things PMM: his passion for the role, journey to PMM, hopes and visions for the future, and more.

---

"If I was to summarise product marketing in one word, one word I use is that we are storytellers at the end of the day. And so having the skill to be able to tell a compelling story no matter the audience that you're talking to, is something that product marketing can uniquely bring to the organization."

Comments

In Channel

How presentations can set your organization apart | Chris Lynch, CMO at Mindtickle

2023-03-1038:42

How to win at win/loss analysis | Scott Varner, Senior Consultant at Clozd

2023-02-1020:45

Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)

2023-01-1222:54

Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media

2022-12-2121:56

The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

2022-10-2629:40

Digital transformation in product marketing | Kirsten Jepson, Director of Product Marketing at TELUS International

2022-03-0429:07

Tips for refining product messaging | Ashley Wood, Head Of Product Marketing at LANDR Audio Inc.

2022-02-1520:15

Go-to-market strategy at global companies | Kelly Anderson, Google

2021-11-1946:40

How to improve your writing competency | Emily Dumas, ZoomInfo

2021-11-0427:31

Go-to-Market strategy advice | Jeremy Castile, Docker

2021-10-2231:22

Exploring a 20 year product marketing journey | Su Simha, N26

2021-09-1037:52

Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

2021-08-1230:08

How to align product, marketing, and sales | Olivia Michaud, Tresorit

2021-07-1523:29

Product Marketing Insider | Liza Collin, Visma

2021-07-1219:55

Product Marketing Insider | Elizabeth Brigham, Morningstar

2021-07-1241:07

Product Marketing Insider | Natasha Katson, JetBrains

2021-07-1215:26

Product Marketing Insider | G2 Product Marketing Team

2021-07-1240:04

Product Marketing Insider | Kirk Bentley, Pop

2021-07-1244:19

Product Marketing Insider | Garrett Denney, Jamf

2021-07-1240:21

Product Marketing Insider | Div Manickam, Dell Boomi

2021-07-1253:04

00:00

1.0x

Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

#box-pro-ellipsis-175925825352984{-webkit-line-clamp:2;}Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo